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2003年,北京移动推出全新产品“移动气象站”。但经过一段时间之后,大多数手机用户对此项服务仍毫无了解,在此背景下,“移动气象站”的推广任务便被提上日程。这里,就把推广方案简单概括与各位分享之。首先,传播任务既已确定为推广“移动气象站”的气象服务,那么接下来就要对产品提出一些基本的问题:一,产品的服务是独特的吗？答案显然是否定的,因为传统的气象服务
In 2003, Beijing Mobile launched a new product, “Mobile Weather Station.” However, after a period of time, most mobile phone users still have no understanding of this service. Against this background, the promotion task of “Mobile Weather Station” will be put on the agenda. Here, put the promotion program simple summary to share with you. First of all, the mission of communication has been identified as the promotion of “mobile weather station” meteorological services, then the product should be put forward some basic questions: First, the product service is unique? The answer is clearly negative, because of the traditional meteorological services