从一般意义上讲,政党形象就是指一个政党在其党内成员和社会公众心目中的综合印象和总体看法。它既是政党执政的合法性来源,也是构成政党影响力的基本要素。良好的形象不仅能增强党员对党的认同感和忠诚度,还能提高社会公众对党的信任感和支持度,是提高党的执政能力、巩固党 In a general sense, the image of a political party refers to the comprehensive impression and general opinion of a political party in the minds of its members within the party and the general public. It is not only the source of the legitimacy of the party in power, but also the basic factor that constitutes the influence of the party. A good image not only enhances party members’ sense of identity and loyalty to the party, but also enhances the public’s sense of trust and support for the party, which is to enhance the party’s ability to govern and consolidate the party’s