笔者在多年的商标管理和保护工作中深切地感受到,当前还明显存在商标侵权成本过低,维权成本过高的情况,这给企业的商标保护工作带来了很大的困难。在这种情况下,企业在开展民事维权工作的同时,还有必要合理利用商标确权的行政程序,穷尽法律手段,充分维护企业商标权利。剑南春公司开展的“锦竹JINZHU及 The author deeply understands many years of trademark management and protection work that there is obviously the situation that the cost of trademark infringement is too low and the cost of safeguarding rights is too high, which brings great difficulties to the enterprise’s trademark protection work. Under such circumstances, while carrying out the work of civil rights defense, enterprises also need to make rational use of the administrative procedure of trademark right ascertainment, exhaust all legal means and fully protect their trademark rights. Jiannanchun companies to carry out ”Jin Zhu JINZHU and