节假日调整是促进传统节日体育文化发展的良好契机,部分有特色的项目得到了发展契机,如:踏青、秋千、龙舟等。运用传播学中议程设置理论,媒介和文化体育工作者可以进行议程的规划设置,向民众更好的宣传传统节日体育项目,挖掘和推广传统体育项目,弘扬传统节日体育文化。 Holiday adjustment is a good opportunity to promote the development of traditional festivals and sports culture. Some distinctive projects have been given the opportunity to develop such as outing, swinging and dragon boat racing. Using the theory of agenda setting in communication studies, media and cultural and sports workers can plan and set the agenda, promote traditional festival sports to the public better, excavate and promote traditional sports and promote traditional festival sports culture.