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主流并非官方的诺亚方舟,而是可以载舟亦能覆舟的草根之水。从传统上而言,好莱坞通常会用以下方法对其将要开发的影片项目进行类型定位;一是理想主义方式,用预设的标准对影片进行类型定位,二是经验主义方式,将影片项目与其他已被划归为某一类型的影片进行比对而做出判断;三是演绎法,充分利用并融合已经被市场检验为成功的普遍通用成分来确立影片的市场定位;四是社会常规法,基于已经被广泛接受的社会文化共识来确定影片的类型。然而,由于单一类型很难支撑日益庞大的影片预算,自1980年代进入营销时代以来,好莱坞影片还深受一种
The mainstream is not the official Noah’s Ark, but a grass-roots water that can carry boats and capsize. Traditionally, Hollywood usually uses the following methods to locate the type of movie project it is going to develop. First, it is an idealistic way of locating a movie with preset criteria. Second, it is an empirical way to associate a movie project with Other has been classified as a type of film for comparison and make judgments; third deductive method, make full use of and fusion has been tested as a common success of the market to establish the market positioning of the film; Fourth, the social routine , Based on the widely accepted socio-cultural consensus to determine the type of film. However, since a single genre is struggling to support an ever-larger video budget, Hollywood films have also enjoyed a hit since marketing entered the 1980s