本文认为,在媒体融合进程中,广播媒体应该同时秉承“内容为王”和“用户至上”的传播理念,明确媒体融合不仅仅是向新媒体融合,还应广泛借鉴包括报纸、电视等其他类型传统媒体值得吸收的表现形式;在此基础上,结合笔者在英国广播公司(BBC)实地调研以及与中国国际广播电台(CRI)业务部门人员沟通之后的心得,提出了广播媒体发展的“五个一”原则。 This paper argues that in the media integration process, the broadcast media should at the same time adhering to the “content is king ” and “user supreme ” communication concept, a clear media integration is not just integration to new media, but also should be widely used, including newspapers, Television and other types of traditional media worthy of absorbing forms of expression; On this basis, combined with the author in the BBC field research and communication with China International Radio (CRI) business unit experience, put forward the development of broadcast media The “five one ” principle.