各种新闻媒体要报道宣传人和事,许多文章要记叙或议论人或者事,都会碰到称人和称物的问题。称人,是对所称之人的名衔、身份、社会地位、社会关系等用极简单的语词所做的注解或说明,这一般体现在各种称谓及所加的附加语中。如“著名导演焦菊隐先生”,其中,“导演”、“先生”都是称谓:前者,标明的是头衔与职务,后者是一种尊称,也表示一种人际关系。而“著名”,则是称谓之前的附加语,表明的是一种评价。称物,与称人有类似之处,它是对事物的某种称呼及加于其前或其后的评价性描写性 Various news media should report on people and things to propaganda. Many articles have the problem of weighing people and saying things if they want to record or discuss people or things. Calling people is the annotation or explanation of the simple words in the person’s name, status, social status, social relations, etc., which are generally reflected in various appellations and added appendices. Such as “famous director Jiao Juyin,” where, “Director”, “Mr.” is the title: the former, the title and title, the latter is a title, but also that a relationship. The “famous” is the appendage before the title, indicating an evaluation. Called objects, and people have similarities, it is a certain style of things and added to the former or after the evaluation of descriptive