论文部分内容阅读
近年来,国内智能家居市场逐步提速,在对讲、安防、中控、IT等领域的厂商多头进入的态势下,传统家电背景的海尔U-home已经在这片市场扎根多年,无论是对市场的认识还是渠道政策的梳理,均占据了领先位置。面对挑战与机遇并存的2010年市场,海尔U-home一路坚持发展,并于2009年推出“影响力”智能高清家庭影院方案,区域市场的开疆拓土也逐步加快。岁末,海尔U-home更是频频参展,安博会、住博会、住交会等年终的行业重头展会,海尔U-home总是成为不可或缺的亮点。本期,我们将从策略、渠道、营销、产品等视角多维度地呈现一个立体的海尔U-home,在记录海尔U-home成长轨迹分享成功点滴的同时,亦为海尔U-home过去所走过的路做一次盘点
In recent years, the domestic smart home market is gradually speeding up. With the long-term entry of manufacturers in the areas of intercom, security, central control and IT, Haier U-home, which has a traditional appliance background, has taken root in this market for many years, Understanding or channeling policy, all occupy the leading position. In the face of the challenges and opportunities of the coexistence of the 2010 market, Haier U-home all the way to adhere to the development, and in 2009 launched the “impact” intelligent high-definition home theater program, the regional market to accelerate the gradual expansion. The end of the year, Haier U-home is frequently exhibiting, Aba, live Expo, live renminbi and other year-end industries re-show, Haier U-home has always been an indispensable bright spot. In this issue, we will present a three-dimensional Haier U-home in terms of strategy, channel, marketing and product perspective. While recording the success of Haier U-home’s growth path sharing, we will also walk past Haier U-home Way to do a stock check