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我国的传统媒介在当前发展遇到了很大的困境,现在传统媒介正在不断地变得衰落,造成这种结果主要有以下两个方面的原因:一是新媒体技术的发展,新媒体技术发展较快,这就导致用户对传统媒介的需求降低;二是经济形势发生了转变,使得厂家能够通过电商直接面对消费者导致传统媒介中介的作用丧失,导致其失去部分广告创收能力。针对这一情况,并结合供给侧改革背景,本文对传统媒介发展思路进行分析。
The traditional media in our country have encountered great difficulties in the current development. Now that the traditional media are declining, the result is mainly due to the following two reasons: First, the development of new media technologies and the development of new media technologies This leads to a decrease in demand for traditional media. Second, the economic situation has changed so that manufacturers can lose the role of traditional media intermediaries by directly facing consumers through e-commerce, causing them to lose some of their advertising revenue-generating capabilities. In response to this situation, combined with the supply-side reform background, this article analyzes the traditional media development ideas.