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由于追寻文化享受已成为现代旅游的一种新风尚。四川藏羌彝走廊有着得天独厚的自然环境,承载着厚重的历史民族传统体育文化和丰富的旅游文化资源,作为走廊内开展最频繁的民族节庆体育与旅游的互动发展蕴藏着巨大的提升空间。但与我国东部地区和南部地区少数民族节庆体育文化与旅游产业的互动发展相比,四川藏羌彝民族走廊地区仍具有较大的滞后性,为了促使四川藏羌彝民族节庆体育与旅游产业的互利共赢,本文采用文献资料法、田野调查法和逻辑归纳法等对四川藏羌彝走廊民族节庆体育与旅游的融合开发进行调查研究。研究发现:人为行政区划限制旅游路线,导致节庆体育文化内涵开发不足;节庆体育文化旅游缺乏产业链;节庆体育旅游项目参与性与体验不足等,是制约四川地区民族节庆体育文化与旅游产业互动发展的重要原因。因此应打破旅游路线规定格局,体验多样化的节庆体育文化形态;整合延伸其节庆体育旅游产业链;布置节庆体育文化体验场所,营造游客参与氛围,来大力促进四川藏羌彝地区节庆体育文化与旅游产业的互动发展。
Since the pursuit of cultural enjoyment has become a new trend of modern tourism. Sichuan Tibetan Qiang Yi Corridor has a unique natural environment, carrying a heavy historical and traditional sports culture and rich resources of tourism and culture, as the most frequently carried out in the corridor of national festivals and tourism interactive development holds tremendous room for improvement. However, compared with the interactive development of festival culture and tourism industry of ethnic minorities in eastern and southern regions of our country, the ethnic corridor in Tibet and Qiang-Yi ethnic minority areas in Sichuan still lags behind. In order to promote the sports and tourism industries of Tibetan and Qiang and Yi nationalities in Sichuan, Mutual benefit and win-win situation, this paper investigates the integration and development of sports and tourism between National Festival of Tibetan Corps of Qiang and Yi in Sichuan Province through literature methods, field investigation and logical induction. The findings are as follows: the limit of tourist route by artificial administrative division leads to the lack of development of festivals and sports culture connotation; the lack of industrial chain of festival sports culture tourism; the participation and experience of festivals and sports tourism projects are the constraints of the interactive development of sport culture and tourism industry in ethnic festivals in Sichuan The important reason. Therefore, it is necessary to break the rules of the tourist routes and experience the diverse forms of festivals and sports cultures, integrate and extend the festivals and sports tourism industry chains, arrange festivals, sports and cultural experiences, and create a visitor participation atmosphere so as to promote festivals and sports culture in Tibet and Qiang Yi areas Interactive development of tourism industry.