时下商品都在讲名牌战略,创名牌效应。市场上某些质地、款式、功能相差无几而牌子不同的商品,其价格会相差几倍甚至十几倍。其原因在于品牌,一个是名牌,一个则不是。可见品牌是一种无形资产,其作用有时会大于有形资产。 小城镇建设同样也要创名牌。 首先是要制造出有特色的质优价廉的工业和农副业名牌产品。80年代中期,浙江温州地区制 Nowadays goods are talking about brand strategy, a brand-name effect. Some of the texture of the market, styles, functions and similar brands of different goods, the price difference will be a few times or even ten times. The reason is that the brand, one is a brand name, one is not. Visible brand is an intangible asset, its role may sometimes be greater than tangible assets. Small town construction also have to create a brand name. The first is to create a distinctive quality and cheap industrial and agricultural sideline brand name products. The mid-1980s, Zhejiang Wenzhou area system