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市场经济条件下,高校体育与市场经济相适应已经成为一种趋势。推动高校篮球队的发展,实现高校篮球产业化,对于我国篮球事业的可持续发展是至关重要的。本文主要从高校篮球产业的内涵和优势出发,分析了我国高校篮球产业的发展现状及其问题,并对其原因进行一定的探索,最后,提出推动高校篮球产业化的对策。
Under the conditions of market economy, college physical education and market economy have become a trend. Promote the development of college basketball team to achieve the industrialization of basketball in colleges and universities, for the sustainable development of basketball in our country is crucial. Based on the connotation and advantages of basketball industry in colleges and universities, this paper analyzes the status quo and problems of the development of basketball industry in colleges and universities in our country, and explores its causes. Finally, it puts forward some countermeasures to promote the industrialization of basketball in colleges and universities.