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在信息化的时代,大众传媒已经渗入生活中的每一个角落,特别是大学生群体中普遍存在网络依赖。由于民办高校在管理模式和学生他源状况方面都和公办高校不同。因此要完成高校党建的主要工作目标即坚持社会主义方向,培养社会主义事业的合格建设者的任务更加艰巨。目前虽然党团组织在校园生活中发挥着主渠道、主阵地作用。但是要提高党建工作的成效,必须根据时代要求,结合大学生特点,充分发挥大众媒体的积极作用。
In the era of informationization, the mass media has infiltrated every corner of life, especially the widespread network dependence among college students. As private colleges and universities in the management model and the status of his students are different from public colleges and universities. Therefore, it is even more arduous to fulfill the main task of party building in colleges and universities, that is, upholding the socialist orientation and building a qualified builder of the socialist cause. At present, although the CYL organizations play the main channel in campus life, they are the main front positions. However, in order to enhance the effectiveness of the party building work, we must give full play to the positive role of the mass media in accordance with the requirements of the times and the characteristics of university students.