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随着网络传媒技术的日益发展 ,如何处理网络传媒与传统传媒的关系已成为当今传媒研究中的一个重要课题。文章在分析网络传媒和传统传媒关系的基础上 ,阐释了大学传媒跨传媒整合的必要与必然 ,并提出了大学传媒整合的基本原则 ,指出整合的关键问题是在认同大学新闻群体特性的前提下确定哪种传媒形式应作为跨传媒系统的新闻“母体”。同时构想了两种整合模型 ,并具体设计出一个以成熟网络传媒为“母体”的大学传媒整合系统
With the development of network media technology, how to deal with the relationship between network media and traditional media has become an important issue in the media research. Based on the analysis of the relationship between internet media and traditional media, the article illustrates the necessity and inevitability of university media cross-media integration and puts forward the basic principles of university media integration. It points out that the key problem of integration is that under the premise of identity university news community Determine which media format should serve as the “mother” of news across the media system. At the same time, two kinds of integration models are conceived, and a university media integration system based on mature online media is designed