自助式销售结构是一种全新的零售方式。西方国家从三十年代末期开始,经过数十年的不断发展和完善,已经出现了全面取代柜台式销售结构的趋势。早期这种零售方式称之为自我服务商店(Selfser-vice Store),随着市场铺面的扩大,货场种类的增多,自我服务商店发展成为大型的自我服务商店和商场。一般都在二千平方英尺以上,被称之为超级市场(Supermarket)。自助式销售结构推广的异常迅速,目前已经成为资本主义商品流通和国际市场重要的交换方式。除了超级市场外,许多食品商店、折价商店、五金商店、交电商店都采用了自助售货,许多大百货商场、特制品商店至少在某种程度上采用 Self-service sales structure is a new way of retail. Since the late 1930s, Western countries have witnessed the trend of completely replacing the counter sales structure after decades of continuous development and improvement. In the early days, this type of retail was called Self-Service Stores. As the market grew, the number of goods yards increased, self-service shops became large self-service stores and malls. Usually over 2,000 square feet, is called the Supermarket. The rapid promotion of self-service sales structure has now become an important exchange mode of capitalist commodity circulation and international market. In addition to the supermarkets, many food stores, discount stores, hardware stores, and pay stores use self-service vending and many large department stores and specialty stores are used at least to some extent