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市场营销策略决定着企业开创名牌活动的成败。企业在实施名牌战略过程中,必须采取科学、全面和有效的市场营销策略,否则,就会徒劳无功或事倍功半。营销策略是一个创造性的思维活动过程,在企业开创名牌产品活动中,有其自身的规律,在实践中必须遵循其客观规律性,把握基本原则,这是搞好市场营销的前提条件。它是在对产品、消费者、市场规模和前景、竞争对手、销售渠道等情况有充分了解,并对未来发展趋势有了正确的把握之后开始的,把顾客满意,营造名牌摆在第一位。
Marketing strategy determines the success or failure of enterprises to create brand-name activities. Enterprises in the implementation of brand strategy process, we must take a scientific, comprehensive and effective marketing strategy, otherwise, it will be futile or less effective. Marketing strategy is a creative process of thinking activity. It has its own laws in enterprises to create brand-name products. In practice, they must follow their objective laws and grasp the basic principles. This is a prerequisite for marketing. It is in the product, consumer, market size and prospects, competitors, sales channels, etc. have a full understanding of the future trend of development has been the correct grasp of the beginning, the customer satisfaction and create a brand-name in the first place .