从山东龙口“吊白块”粉丝到安徽阜阳的奶粉事件,从南京“冠生园”到国际品牌“雀巢”,我们看到了一个又一个因为信用问题而令企业一夜之间付出巨大代价的事实,向我们揭示了一个值得重视的问题——信用成本。从品牌危机看信用危机由于媒体对产品质量问题的公布,各种曝光的“名 From the “hanging white” fans in Longkou, Shandong to the milk powder incident in Fuyang, Anhui Province, from Nanjing “Guanshengyuan” to the international brand “Nestle,” we have seen the fact that one after another enterprises have paid a huge price overnight due to credit problems , Revealed to us a problem that deserves our attention - credit cost. From the brand crisis to see the credit crisis As the media on the issue of product quality issues, various exposure "name