他们一言九鼎,而且日进斗金,他们是企业界中最有影响力的人,管理大师这一行,究竟是如何兴起?成功的大师如何经营自己的品牌?如何扩散影响力? 半个世纪前,德鲁克写出《企业的概念》一书,奠定了管理学的理论架构。从那时起管理学者扮演了企业哲学家的角色。尤其是上世纪80年代以来,各种管理名师辈出,企业的世界,几乎全由这些大师的脑中智慧所统御,管理大师一行成为新兴产业。 They have a word and a long history, and progressive gold, they are the most influential people in the business community, the management guru line, exactly how to rise? Successful masters how to run their own brand? How to spread influence? Half a century Formerly, Drucker wrote a book entitled The Concept of Business, laying the theoretical framework for management science. Since then, management scholars have acted as business philosophers. Especially since the 1980s, all kinds of management masters come forth in large numbers and the business world has been almost completely controlled by the wisdom of the masters of these masters. The management masters and their entourage have become emerging industries.