现今的社会是一个消费的社会,社会生活的存在、内容和发展都离不开消费,消费主义成为社会的标签。消费主义往往与奢侈浪费、炫耀和破坏相联系,成为人们批判的对象,但在商品宗教和货币语言下,消费主义具有不可替代性。在当代中国转型期的背景下更应予以重视,从理论和现实上对消费的异化加以修整,发挥消费促进社会生产和发展的效用。20世纪初,资本主义蓬勃发展,标准化、规模化的福特主义的生产方式促生了消费主义。随后,消费主义逐渐成为 Today’s society is a consumer society, the existence of social life, content and development are inseparable from consumption, consumerism has become a social label. Consumerism is often linked with the waste of luxury, show off and destruction, becoming the object of criticism, but consumerism is irreplaceable in the religious and monetary languages. Under the background of contemporary China’s transitional period, more attention should be paid to the alienation of consumption in theory and in reality, and the utility of consumption in promoting social production and development should be brought into full play. At the beginning of the 20th century, the vigorous development of capitalism, standardized and large-scale Fordist methods of production gave birth to consumerism. Subsequently, consumerism gradually became