卫虎林教授的名字早已如雷贯耳。早在上世纪90年代后期,他便以其敏锐的触觉感受到了品牌在经济社会领域的重要性,并呼吁社会高度重视。从1997年开始研究品牌理论至今,发表有《名牌发展与政府行为》等论文50余篇,著有《名牌战略研究》等著作10余部,主持完成《山西名牌发展战略研究》等省部级、政府委托与横向合作课题20余项,所完成的成果曾获山 Professor Wei Hulin’s name has long been known. As early as the late nineties of last century, he was keenly aware of the brand in the economic and social fields, and called for social attention. Since 1997, he has been studying brand theory and has published more than 50 papers such as “Famous Brand Development and Government Behavior”, and has published over 10 books such as “Famous Brand Strategy Research” and presided over the completion of the “Provincial Famous Brand Development Strategy Research” The government commissioned more than 20 horizontal cooperation projects and the accomplishments won the summit