2015年以来,受经济下行、医疗药品广告严管的影响,全区地市级广播电视台的广告收入大幅度下降,遭遇到建台以来较大的生存危机。在激烈的市场竞争中,如何提高地市台的市场营销能力,节目创新是根本,举办活动是捷径,企业化管理是保障。 Since 2015, due to the economic downturn and the strict control of medical and pharmaceutical advertisements, the advertising revenue of prefecture-level radio and television stations in the entire region has dropped sharply, encountering a greater crisis of survival since the founding of Taiwan. In the fierce market competition, how to improve the marketing ability of the local market, program innovation is the fundamental, organizing activities is a shortcut, enterprise management is to protect.