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世界最大的社交网络的命运取决于它能从移动设备广告中赚取多少。网络活动迅速从桌面电脑转移到了智能手机和平板设备,把许多互联网公司打了个措手不及。不到1年前,Facebook还是他们中的典型代表。去年5月,就在这家公司在各方高度期待中首次公开发行股票之前,它透露自己没有从移动网络或应用程序中取得“任何显著收益”——虽然其9亿用户中有超过半数都在移动设备上使用公司
The fate of the world’s largest social network depends on how much it can earn from mobile ads. Network activity quickly shifted from desktops to smartphones and tablets, hitting many Internet companies by surprise. Less than a year ago, Facebook is still their typical representative. Last May, just before the company was highly anticipated by all parties to IPO, it revealed that it had not “made any significant gains” from its mobile web or applications - although more than 900 million of its 900 million users Half use the company on mobile devices