目前,中国整个消费市场呈现品牌年轻化的发展态势,人们常习惯性地将年轻人划分为80/90/00后,却鲜有品牌从自身品牌特点出发,深入挖掘年轻人真正的品牌诉求与消费洞察。樱雪电器,作为一家生产高端智能化厨卫电器的传统厨电企业,重专业更重感情的品牌 At present, the entire consumer market in China is showing a trend of brand rejuvenation. People often habitually divide young people into 80/90/00. However, few brands set out from the characteristics of their own brands to dig deep into the real brand appeal of young people. Consumer insights. Sakuraki Electric, as a traditional kitchen power company that produces high-end intelligent kitchen appliances, emphasizes professional and more emotional brand