在商业活动中,危机就像普通的感冒病毒一样,种类繁多,防不胜防。每一次危机既包含了导致失败的根源,又蕴藏着成功的种子。发现、培育,进而收获潜在的成功机会,就是危机管理的精髓;而错误地估计形势,并令事态进一步恶化,则是不良危机管理的典型特征。 In business activities, the crisis is just like a common cold virus, so it is hard to resist. Each crisis contains both the root cause of failure and the seeds of success. Identifying, nurturing, and then reaping potential success opportunities is the essence of crisis management. A false assessment of the situation and further deterioration of the situation are typical characteristics of bad crisis management.