“您喜欢金利来衬衫吗?”“您知道皮尔·卡丹时装吗?”这是我们日常在大街上可能遇到的一种市场调查。据调查,我国有95.6%的企业开展过市场调查与预测,调查与预测的内容涉及到市场和企业的方方面面。当前,随着我国社会主义市场经济体制的进一步健全和发展,市场调查与预测也越来越成为企业的一项经常性活动。 “Do you know Pierre Cardin fashion? ” This is a market survey we may encounter on the street every day. According to the survey, 95.6% of the enterprises in our country have carried out market research and forecast. The investigation and prediction involve all aspects of the market and enterprises. At present, with the further improvement and development of China’s socialist market economic system, market research and forecasting have increasingly become a regular activity of enterprises.