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2013年11月,一条喜讯在国内钟表业界引发震动——中国手表自主品牌赢来超级大单——一家欧洲钟表客户向福建漳州宏源表业有限公司下单采购25万只Time2U手表,这意味着将有25万个世界各地的年轻人佩戴上Time2U——“时间由你”时尚手表!对中国手表品牌来说,这无疑是一个里程碑式的事件。和国内很多行业面临的尴尬一样,中国钟表企业一直在国际市场上扮演的是代加工的角色,在每年的巴塞尔国际钟表展上,在各个国家商场里,基本看不到中国品牌手表。就算国内一线品牌有国际化的想法,也多半是先从标准较低的第三世界国家起步,像Time2U这样直接挺进公认最严苛的欧洲市场,实属罕见。很多人将此归结为“运气好”。
November 2013, a good news in the domestic watch industry triggered a shock - Chinese watch brands to win super big single - a European watch customers Fujian Zhangzhou Hongyuan Watch Co., Ltd. orders 250,000 Time2U watch, which means There will be 250,000 young people around the world wearing Time2U - “Time By Your ” fashion watch! For Chinese watch brands, this is undoubtedly a landmark event. Like many embarrassing industries in China, Chinese watch companies have been playing an active role in the international market. At the annual Basel International Watch Fair, they can hardly see Chinese brand watches in various countries’ shopping malls. Even international brands of domestic first-tier brands, most of them starting with third-world countries with lower standards, are just as rare as going straight into the most demanding European markets such as Time2U. Many people attributed this to “good luck.”