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针对电视和互联网目前各自的现状和优缺点,从广电从业人员的角度认为电视和互联网互相融合发展将更具吸引力,并对两者如何实现融合发展提出了建议和方法。以广电行业中率先实现融合发展的中央台和部分省台的网络电视台为例子,表明这样的融合发展模式能实现传播效果的最大化。
In view of the current status and advantages and disadvantages of television and the Internet, it is considered that the integration of television and the Internet will be more attractive from the point of view of radio and television practitioners and put forward suggestions and methods for how to achieve the integration and development of both. Taking the example of CCTV and some TV stations in Taiwan that took the lead in achieving convergence and development in the radio and television industry, it shows that such integration and development model can maximize the effect of communication.