办刊物是要给人看的。一份刊物办给什么人看,要迎合哪些人的阅读口味,就是刊物的读者定位。面对市场,一份刊物必须科学、准确地进行读者定位,一点不能含糊,否则便是盲人骑瞎马。目前,我国的各类期刊已发展到近万种,然而期刊发行总量却未明显增加,近几年年销量一直不到30亿。这说明期刊的读者市场并没有扩大,与此相应的是读者的 Publication is to give people read. A publication for what people look, to cater to what people’s reading tastes, is the publication of readers positioning. In the face of the market, a publication must be scientific and accurate reader positioning, that is not ambiguous, or blind people riding a blind horse. At present, all kinds of journals in our country have developed to nearly ten thousand kinds, but the total amount of periodicals issued has not obviously increased. In recent years, annual sales have been less than 3 billion. This shows that the journal readers market has not expanded, with the corresponding reader