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2014年JMS学术年会将首次设市场营销教学研讨专题,由教育部高等学校工商管理类学科专业教学指导委员会市场营销专业指导小组负责组织。市场营销教学研讨专题将设2个分论坛(每个分论坛90分钟),就市场营销本科教学和人才培养的特定热点和难点问题、挑战与机遇等进行研讨,以期提高市场营销专业本科教学质量,推广营销教学实践创新。分论坛分为二种形式,一是互动式研讨;二是教学改革与研究论文宣读。1.市场营销教学研讨的主题——市场营销专业本科生培养模式的创新与实践;——市场营销本科教学和人才培养的持续改进与创新;——市场营销本科教学计划(课程表)的设计与改进;
2014 JMS academic year will be the first set of marketing teaching seminar topic, by the Ministry of education of business administration discipline teaching steering committee marketing professional steering group is responsible for organizing. Marketing teaching seminar will feature two sub-forums (each sub-forum 90 minutes), on marketing undergraduate teaching and personnel training of specific hot and difficult issues, challenges and opportunities for discussion, with a view to improving the marketing of undergraduate teaching quality , Promote marketing, teaching practice and innovation. Sub-forum is divided into two forms, one interactive discussion; the second is teaching reform and research papers read. 1. The Marketing Teaching Seminar Topic - Innovation and Practice of Undergraduate Marketing Mode of Marketing; - Continuous Improvement and Innovation of Undergraduate Marketing and Talent Training; - Design of Marketing Undergraduate Teaching Plan (Curriculum) With improvement