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体育场馆的赛后运营问题似乎是体育产业发展永恒的主题之一,作为奥运场馆,其赛后运营更值得关注和期待。鸟巢和五棵松是本期关注的热点,它们的运营管理者们将各自介绍其运营思路和方法,从场馆运营中寻找体育产业的出路。
After-game operation of sports venues seems to be one of the eternal themes of the development of the sports industry. As an Olympic venues, its post-match operation deserves more attention and anticipation. Bird’s Nest and Wukesong are the hot spots of this issue. Their operators and managers will each introduce their operational ideas and methods to find a way out of the sports industry from the venue operation.