无论是被称为世界时装之都的意大利米兰,还是浪漫的梦幻之都法国巴黎,炫耀性消费在西欧普遍存在。随着我国改革开放的不断深入和发展,人民生活水平不断提高,已不再满足衣食住行等需求,炫耀性消费也在我国如火如荼地发展,大学生没有收入来源的,世界观人生观也很不健全,作为特殊消费群体,也普遍存在炫耀性消费,本文分析大学生中的炫耀性消费,提出大学生合理适度消费的建设性意见,引导大学生树立合理、健康的消费观念。更好地促进大学生的各方面发展。 Whether it is known as the world’s fashion capital of Milan, Italy, or the romantic dream capital of Paris, France, conspicuous consumption widespread in Western Europe. With the continuous deepening and development of China’s reform and opening up, the people’s living standard has been continuously improved, the demand for food, clothing, housing and transportation is no longer satisfied, conspicuous consumption is also developing in full swing in our country. Students who have no source of income have a poor outlook on world outlook. This paper analyzes the conspicuous consumption of college students, puts forward the constructive suggestions of reasonable and moderate consumption of college students, and guides college students to establish a reasonable and healthy consumption concept. Better promote the development of college students in all aspects.