在“互联网+”时代到来的背景下,“网络剧”这一新生影视产品类型应运而生,并依据碎片化、娱乐化、生活化的特点迅速占领市场。在此背景下,许多网络剧结合自身产品定位、受众定位及新媒体网络宣传优势进行推广宣传。本文以文献资料法、案例分析法、问卷调查法、系统分析法为主要研究方法,探讨在结合自身产品定位的条件下以及国内网络剧在“互联网+”形势下,运用互联网新媒体实现推广营销的策略。 In the era of “Internet + ”, “Network Drama ” is a new product type of film and television produced, and based on the characteristics of fragmentation, entertainment, life quickly occupied the market. In this context, many online dramas combine their product positioning, audience positioning, and the advantages of new media networks to promote their advertisements. This article takes the literature research, the case study, the questionnaire survey and the system analysis as the main research methods to explore how to use the internet new media under the condition of combining with own product positioning and the domestic internet drama under the condition of “Internet + ” Marketing strategy.