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中等收入群体,主要是指工作稳定、物质生活比较宽裕、收入处于中等水平的人群。这一群体的特征在于,同需求较为饱和的高收入群体相比,中等收入群体的消费弹性更大,包括一些刚性需求和更高层次的发展和享受的需求;同低收入群体相比,中等收入群体的购买力更高,消费意愿也更强烈。随着中国家庭收入的普遍增长和家庭财富的积累,消费能力也在不断提高,以中等收入群体为主体的大众消费已成为扩大内需、转变经济发展方式的重要驱动力。
Middle-income groups mainly refer to people who have stable jobs, a more affluent material life and a moderate income. The characteristics of this group are that the middle-income groups are more resilient to consumption than some of the more demanding high-income groups, including some rigid needs and higher levels of development and enjoyment needs. Compared with low-income groups, Income groups have higher purchasing power and stronger willingness to spend. With the general growth of family income in China and the accumulation of family wealth, the spending power is also rising. Mass consumption, with the middle-income groups as the mainstay, has become an important driving force for expanding domestic demand and transforming the mode of economic development.