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近来,如果你参加过管理培训班或阅读类似《哈佛商业评论》等重要企业管理杂志,会遇到一个很流行的词汇:“使命陈述”(misionstatement)。并且,每一个企业都会有一个使命陈述。公司董事长们在年度报告中乐于引用他们的使命陈述;建立新企业的人们会把...
Recently, if you took a management training course or read an important business management magazine like Harvard Business Review, you encountered a very popular term: “misionstatement.” And every business will have a mission statement. The chairman of the company is happy to quote their mission statement in the annual report; the people who set up a new business will ...