财经管理类院校应用写作课教学效果不理想的根本原因是教学目标、教学内容缺乏社会针对性和专业针对性,体系性、应用性明显不足。该课的改革必须以加强社会针对性和专业针对性为目标,确定各专业写作课的教学目标和教学内容,以信息流在事务处理环节中如何统辖文种的方式构建各自的文种体系,采用案例教学法,有针对性地开展写作教学。 The fundamental reason why the teaching effect of the application writing class in the finance and economics colleges and universities is not satisfactory is the teaching goal, and the teaching content lacks the social pertinence and the professional pertinence, the systematicness and the obvious lack of applicability. The reform of this course must be aimed at strengthening social pertinence and professional pertinence, determining the teaching objectives and teaching contents of each specialized writing course, constructing their own language system in such a way that the information flow controls the variety of languages ​​in the transaction process, Case teaching method, targeted writing teaching.