庄小姐是国内一家航空公司负责管理机票销售代理处的经理,她几乎每周有一半以上的时间都在拜访各家代理处。但她发现如此疲于奔波似乎并没有给公司带来特别显著的业绩提升。这个问题不仅困扰着庄小姐,也困扰着她的同事王先生。王先生负责顾客关系,他是在为怎么拴住乘客的心而犯愁。他们的困惑代表了很多其他公司的困惑,对一个公司的业务来说,渠道商和顾客这两群人至关重要,很多公司都称呼他们为客户。在一个竞争日益激烈的市场上,无论是渠道商还是最终顾客,都面临着数量越来越多但差异化越来越小的品牌的选择,怎么样才能引导他们做出有利于你公司的选择呢？换一句话说,怎么样才能让这两群人忠诚于你的品牌呢？ Ms. Chong is the manager of a domestic airlines company responsible for managing airline ticket sales agents. She visits almost every agency for more than half the time each week. But she found that such a rush did not seem to give the company a particularly significant performance boost. This problem not only baffled Miss Zhuang, but also plagued her colleague Wang. Mr. Wang is responsible for customer relations, he is worried about how to hold the passenger’s heart. Their confusion represents the confusion of many other companies that are crucial to a company’s business, both as channel and customer groups, and many companies call them customers. In an increasingly competitive market, both the channel and the end customer are faced with a growing selection of brands that are getting less and less differentiated and how to guide them to make choices that are good for your company What? In other words, how can these two groups be loyal to your brand?