营销新招──关系市场营销齐智慧一、交易市场营销及其与关系市场营销的不同目前，我们普遍接受的市场营销观念基本上是交易市场营销（ｔｒａｎｓａｃｔｉｏｎｍａｒｋｅｔｉｎｇ）的观念。它的实质是卖方提供一种商品或服务以向买方换取货币，实现商品价值，是“买卖双方... Marketing new tactics ─ ─ relationship marketing Qi Zhihui First, the transaction marketing and its relationship with the different marketing At present, we generally accepted the concept of marketing is basically the concept of transaction marketing (transactionmarketing). Its essence is that the seller to provide a good or service to exchange money for the buyer, to achieve the value of the goods, is "both buyers and sellers ...