读者拿到报纸,首先便是大幅度地“扫瞄”各版的标题。常有这样的事,某篇报道内容写得本不错,但由于标题处理得不好而使读者失之交臂。就像人们恋爱中的第一印象,若第一印象不佳,再往下便没有什么“可谈”的了。笔者熟悉的一位青年作家,几年前他欲出一本小说集,出版社也同意,但由于订数上不去,这位作家情急智生,换了个书名(其实也就是标题),让出版社重新征订,结果一下子多订出了数千册,双方皆大欢喜。可见标题的诱读和导读作用是无论如何不能低估的。但是,做好标题并非易事。笔者在编辑工作中曾有这样的体会,有时为了把一条标题制作得好些,简直绞尽了脑汁儿。不但吃饭时想,走路时想,连睡觉时也在想,还几次闹出过闯红灯和骑车越过家门达一 Readers get the newspaper, the first is a substantial “scan” the title of each edition. Often this kind of thing, the content of a story written well, but the title is not handled properly and the reader missed. Like the first impression of people in love, if the first impression is not good, then there is nothing down to talk about. A young writer who I am familiar with, a few years ago he wanted a novel set, the publisher also agreed, but because of the number of journeys, the author was in a rush for a change of name (in fact, the title) Let publishers re-subscribe, the results of more than a few booked more than a few thousand books, both happy. Can see the title of the induction and reading guide role in any case can not be underestimated. However, the title is not easy to do. I had such an experience in the editing work, and sometimes in order to make a title better, almost stranded brains. Not only when I was eating, I thought when I was walking, I was thinking of myself when I was asleep,