目前我国保险市场中,保险代理人和经纪人失信行为时有发生,如何在法律层面上对失信行为加以控制是本文的主旨。本文认为可以通过建立征信体系,完善保险法律体系中关于保险代理人与经纪人法律地位和责任的部分,改进保险营销机制以及强化保险中介人职业保险等办法促进保险代理人、经纪人的诚信行为。 At present, China’s insurance market, insurance agents and brokers have been dishonest behavior, how to control the lawlessness of the deception is the purpose of this article. This paper argues that we can promote the integrity of insurance agents and brokers by establishing credit information system, improving the legal status and responsibilities of insurance agents and brokers in insurance law system, improving insurance marketing mechanism and strengthening insurance intermediary occupational insurance behavior.