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新闻媒介的社会责任意识在于媒介在享有新闻自由、发展自身产业的同时,应该承担对社会的道义与责任。这是新闻媒介推动自身发展与社会发展相结合的原则与标准,同时也说明了新闻媒介在处理有关专业主义与商业主义的关系问题时所应持有的态度和立场,这为我国新闻传播媒介在事业与商业、义与利、经济效益与社会效益等矛盾与冲突中寻求化解矛盾、调和冲突提供了理论参照。
The awareness of social responsibility of news media lies in the fact that while enjoying the freedom of the press and developing their own industries, media should shoulder the moral and responsibility to the society. This is the principle and standard that the news media promote the combination of self-development and social development. At the same time, it also expresses the attitude and position that the news media should hold in dealing with the relationship between professionalism and commercialism. This serves as a platform for China’s news media It provides a theoretical reference for seeking to resolve conflicts and reconcile conflicts in the conflicts and conflicts between business and business, justice and interests, economic benefits and social benefits.