当今,明星们不再只是产品的代言人,他们已经成长为各大“品牌”成熟的合作伙伴。为了创建自己的品牌,有时你必须分享你的品牌。越来越多的公司,如美国百威啤酒集团和哈雷戴维森集团,正在选择与明星,如贾斯汀·汀布莱克和摇滚小子等合作,组成新型的“品牌联盟”。这种新形式的联盟采取的合作形式有很多,比如相互赞助彼此的活动等。当然,对于这样的“联盟”来说,双方必须制定出确切的目标,并需共同 Today, celebrities are no longer just the spokesman for products, they have grown into major “brand ” mature partners. In order to create your own brand, sometimes you have to share your brand. More and more companies, such as the Budweiser Group and Harley-Davidson Group, are choosing to partner with celebrities such as Justin Timberlake and Rock Boy to create a new “Brand Alliance.” This new form of alliance takes many forms of cooperation, such as mutual sponsorship of each other's activities. Of course, for such a “coalition,” both parties must set exact goals and work together