作为四年一届的欧洲足球盛宴,欧洲杯吸引了全世界足球迷的广泛关注,也拉开了球迷狂欢的大幕。借助赛事,各大企业在炎炎夏日纷纷拉开欧洲杯体育营销大战,一时间,球场和车市,竞相擦出火花,精彩纷呈。如何在各大汽车厂商布阵“欧洲杯”棋局的营销环境中凸显创新,获取最多的关注,成为这个夏天品牌运营要解决的问题。 As a four-year European football feast, the European Cup has attracted the attention of football fans around the world, but also opened the curtain of fans carnival. With the event, all major enterprises in the hot summer day have opened the European Cup Sports Marketing Campaign, a time, the stadium and the auto market, racing to spark, brilliant. How to highlight the innovation and get the most attention in the marketing environment of the major automobile manufacturers “European Cup” chess game has become a problem to be solved in this summer’s brand operation.