企业家素质与名牌战略蒋楠安斌名牌战略，是社会主义市场经济大形势下，涌现出的市场竞争战略。能否确立与实施名牌战略，并能取得成功，在很大程度上，取决于一个企业领导人的个人素质，可以说，没有市场经济，就不会产生真正的企业家，没有优秀素质的企业家，也不会有企... Entrepreneur Quality and Brand Strategy Jiang Nan An Bin brand strategy is the emerging market competition strategy under the socialist market economy. The success or failure of establishing and implementing a brand-name strategy depends, to a great extent, on the personal qualities of the leaders of an enterprise. It can be said that without a market economy, there will be no real entrepreneur and no outstanding quality enterprise Home, there will be no business ...