电子商务降低了企业的管理成本和交易成本,使企业给消费者带来了多种多样的消费渠道。同时电子商务降低了企业的采购成本,扩大了企业的市场,使产品能够在世界范围内销售。电子商务促使了虚拟产品的产生,减少了企业库存商品的积压,提高了交易的效率。 E-commerce reduces the management costs and transaction costs of the enterprise, so that the enterprise brings a wide variety of consumption channels to the consumers. At the same time, e-commerce reduces the purchasing cost of enterprises and expands the market of enterprises so that the products can be sold worldwide. E-commerce prompted the emergence of virtual products, reducing the backlog of inventory of goods, improve the efficiency of the transaction.