随着计算机网络信息技术的应用和发展,有线电视的数据广播应运而生,成为继广播和电视之后出现的一种新型广电系统业务。一方面要充分认识电视数据广播的基本内涵,并要深刻把握电视数据广播的独特优势。另一方面要根据计算机技术和网络媒体以及电视市场的发展,全面分析电视数据广播的发展趋势,基于此,主要从电视数据广播的技术、市场和网络三个方面分析其基本发展趋势。 With the application and development of computer network information technology, data broadcasting of cable TV came into being, becoming a new type of radio and television system business after broadcasting and television. On the one hand, we must fully understand the basic content of television data broadcasting and profoundly grasp the unique advantages of television data broadcasting. On the other hand, according to the development of computer technology, online media and TV market, the trend of development of TV data broadcasting should be fully analyzed. Based on this, the basic trends of TV data broadcasting technology, market and network are analyzed.