在媒介多样化、信息碎片化的环境中,仅仅靠媒体品牌价值和渠道传播价值就能够行走天下的时代已经一去不复返了。如何吸引注意力、形成注意力、聚焦注意力、进而经营注意力已经成为每种媒介形式,每家媒体单位都必须要寻解的命题。那么,答案到底是什么,破题的入径到底在哪里呢?为此,我们特别专访了上海东方广播有限公司副总经理潘伟,尽管他三个月前刚刚就任分管广播经营,但 In an environment of diversified media and fragmented information, the era of being able to walk the world by merely relying on media brand values ​​and channels to disseminate value is gone. How to attract attention, form attention, focus attention, and then focus attention has become the proposition that every media unit must find in every media form. So, in the end what is the answer and where did the broken topic come from? For this reason, we specially interviewed Pan Wei, the deputy general manager of Shanghai Oriental Broadcasting Co., Ltd. Although he just took charge of the broadcasting business three months ago,