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伴随我国经济一体化进程的深入,银行作为基层金融机构为发展自身业务推行了很多的金融产品。我国银行推广的金融产品种类繁多,极大地促进了经济市场的繁荣。但经过多年发展,金融产品的推广以及银行营销模式上存在的问题逐渐显现,已经到了急需解决的阶段。具体来说,其存在营销方式落后、组合不足及实际产品质量等方面的问题。因此,本文着重分析了这些问题,并在此基础上有针对性地提出了相关的改善措施。
With the deepening of the process of economic integration in our country, banks, as grassroots financial institutions, have implemented many financial products to develop their own businesses. The variety of financial products promoted by our country’s banks has greatly promoted the prosperity of the economic market. However, after years of development, the problems existing in the promotion of financial products and in the banking marketing mode gradually appear and have reached an urgent stage of solution. Specifically, there are problems such as backward marketing, inadequate combination and actual product quality. Therefore, this paper analyzes these problems emphatically, and on this basis, puts forward some related improvement measures.