现如今社会,广告活跃于社会、经济、政治、文化的各个舞台。人们通过广告了解越来越多的新产品、新技术,并通过广告引导着个人的消费习惯。随着人们对广告的依赖增多,厂家为了赚取高额利润,制作大量的虚假广告,误导观众错误消费,为厂家赚取不义之财。本文将对虚假广告的出现,以及出现的原因做深入探究。 Nowadays, advertisements are active in various stages of society, economy, politics and culture. People know more and more new products and technologies through advertisements, and guide their personal consumption habits through advertisements. As people rely more on advertising, manufacturers make a lot of false advertisements in order to make a huge profit, mislead the audience to wrongly consume and earn ill-gotten gains for the manufacturers. This article will be on the advent of false advertising, as well as the reasons for doing in-depth exploration.