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展会以其特有的直观性而广受厂商的青睐,已成为厂商维系老客户、开拓新市场,与客户面对面交流的平台。近几年来,随着我国汽车工业的快速发展,与汽车相关的展会如雨后春笋般在各地兴起。面对种类繁多、大大小小的展会,厂商该如何选择展会?展会前需做好哪些准备工作?展会期间如何做好展会营销?展会后如何跟进和维护潜在客户……针对这些问题,我社曾邀请汽车后市场专家胡建军编写了《汽车后市场展会参展指南》,并在2010年3月举行的“全国汽保展”上免费派发,以帮助厂商提高参展效果。
Exhibitions with its unique intuitive and widely accepted by manufacturers, manufacturers have become the old customers, develop new markets, face-to-face communication with customers platform. In recent years, with the rapid development of China’s automobile industry, auto-related exhibitions have sprung up all over the world. In the face of a large variety of exhibitions, large and small, manufacturers how to choose the show? What to do before the show preparations? Show how to do during the exhibition marketing? After the exhibition how to follow up and maintain potential customers ... ... For these problems, I The agency has invited automotive aftermarket expert Hu Jianjun prepared “Automotive Market Exhibition Guide” and held in March 2010 “National Auto Insurance Show ” on the free distribution to help manufacturers improve the effectiveness of exhibitors.