和互联网有关的商业模式的一个共同并且非常突出的特点,就是有一个临界点的存在,过了这个临界点,各种资源就能顺利转起来,而且在强者愈强的“马太效应”作用下,进入顺风顺水的发展周期。以经济学的说法,从供应商的角度,这叫规模效应;从消费者的角度,这叫网络外部性。以选择网上 A common and very prominent feature of the Internet-related business model is the existence of a critical point beyond which all kinds of resources can be smoothly turned around. In the more powerful “Matthew Effect” Under the action, into the smooth development cycle. In economic terms, from the supplier's point of view, this is called the scale effect; from the consumer's point of view, this is called network externalities. To choose online